Local SEO
en-spire | Locally Targeted Search Engine Optimization
In general, most businesses offer a product or service to a specific geographical area. Though there are those who market on a global scale, a large portion of businesses target their local market. Research shows, over 40% of all searches on the Internet are by potential clients looking for something local. Is your website optimized to capture local search queries? Optimizing pages for local search results will help you target more qualified visitors.
How it Works
Local SEO, as the title implies, is the use of various techniques that help bring geographical relevancy to the search engine results pages (SERPS). Here’s an example, some goes searching for “car rentals in Salt Lake City” the search engines find and display those websites indicating somewhere within their content we offer car rentals in Salt Lake City. These keyword phrases must be in the content of web pages or the search engines may not recognize where your business is located.
Narrow Down Your Market
If your website is not optimized on a local scale, chances are you are literally competing with the world! If there are no geographical indicators anywhere on your website, your competition is extremely broad, unless your intent is to reach a global market you might want to revise and optimize content for a local market.
How We Can help
We look at many factors when optimizing websites. Research comes first. We first need to determine what geographical market we are targeting. Does the business serve local, statewide, national or international. Other technical factors include, geographical relevance of back links, Internet protocol (IP), IP spidering, different content by choice and cloaking to name a few. Enspire Web Solutions does not engage in “cloaking” or other forms of questionable SEO practices. Instead we rely on the basics and fundamentals of search engine optimization techniques such as content, keywords with a geographical emphasis, titles, local directory listings and more.
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