Paid Search Services
enspire | Paid Search Marketing Services
Enspire Web Solutions offers a wide range of sponsored advertising options for business. We will design, research, and manage Pay Per Click campaigns in Google, Yahoo, Bing or any industry specific paid search medium that best fits the business goals and needs. Don’t lose money by running ineffective, poorly executed campaigns. Lets us research and optimize your efforts to maximize your ROI.
PPC & CPC
Pay per click (PPC) is a web advertising model used on websites, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system.
Cost per click (CPC) is the amount of money an advertiser pays search engines and other Internet publishers for a single click on its advertisement that brings one visitor to its website.
Websites that utilize PPC ads will display an advertisement when a keyword query matches an advertiser’s keyword list, or when a content site displays relevant content. Such advertisements are called sponsored links or sponsored ads, and appear adjacent to or above organic results on search engine results pages, or anywhere a web developer chooses on a content site.
Although many PPC providers exist, Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter are the three largest network operators, and all three operate under a bid-based model. Cost per click (CPC) varies depending on the search engine and the level of competition for a particular keyword.
The PPC advertising model is open to abuse through click fraud, although Google and others have implemented automated systems to guard against abusive clicks by competitors or corrupt web developers.
Get Assistance With Paid Search
Interested in starting or improving you paid search campaign? Give us a call, and we’d be glad to evaluate your situation.
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