Email Marketing
enspire | Why Not? Integrated Email Marketing Solutions
The Benefits of Integrated Email Marketing Efforts
Email marketing is generally something that website owners utilize but don’t think much about. The fact is, simply sending out an email to a list of subscribers without strategy may be doing more harm than good. However, email marketing campaigns that implement a strategy to focus on further enhancing your overall SEO, SEM, and online presence can result in high conversion rates, increased brand awareness and interest in your product or cause. With an impressive ROI and incredibly affordable integrated email marketing solutions available, this marketing technique remains a must for all business and site owners.
The yearly Direct Magazine forecast survey shows us that email marketing is actually now the top method of advertising and marketing among direct marketers. This includes 72% of all marketers polled stating having sent email to customers, 50% of which send to potential customers as well. According to Datran Media, 80% of marketers have witnessed better ROI results through email marketing than even search marketing efforts.
Creating an Integrated Email Marketing Strategy
There are many different aspects to a successful email marketing strategy and many rewards for those you implement them effectively. The same way viral marketing content is able to be shared online through social networks and increase brand awareness while promoting a product or cause, your email marketing efforts can become a social network of their own. This can result in the ability to target a core or niche audience of customers and prospects. In fact, there are examples of sites online that receive up to 20% of their overall traffic through properly utilizing a database of interested potential customers and user email addresses. Whether its increased purchases, traffic, or simple word of mouth, the benefits of email marketing far outweigh the costs associated with the process.
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